Original concept and design for the revamped The Ultimate Fighter trophy. The production of the trophy was done by Society Awards and has received rave reviews.

Official key art for UFC 157 featuring the company's first ever women's bout.

UFC Fit is lifestyle program including workout dvds, 12-week workout tracker, and a 132-page lifestyle and nutrition manual.

Program books for UFC 189 and 194. Designed and formatted covers and interior sections. Other examples not shown include UFC 162 and UFC 175.

Fight Week is a week-long series of fan centric events highlighting the best of the UFC. The artwork uses a series of interconnected octagons to form a "globe" and represent the international feel of the event. 

Poster concept for UFC 163 in Rio de Janeiro. Fight card was changed once the challenger was replaced due to injury and a different direction was pursued.

Official poster for the third fight between Cain Velasquez and Junior Dos Santos. A spanish version was created to put more emphasis on Cain Velasquez in the hispanic market. 

Official poster for UFC 188 in Mexico City featuring Cain Velasquez versus Fabricio Werdum.

Poster concept for UFC Fight Night in Brazil.

Official poster for the first UFC event in Macau. Creative was inspired by retro martial arts movie posters and the directive was to include imagery of Bruce Lee and dragons if possible. View the Case Studies section for more on the how the artwork came about.

Unchosen concept for UFC on FX 6. The event was headlined by the The Ultimate Fighter The Smashes Finale: Australia Vs Great Britain. The creative uses the shared Union Jack symbol of both countries flag with stars on the australian fighters side.

Official poster and concepts for UFC Japan 2013.

Ad series for the UFC Octagon line of apparel. Campaign include versions for men, women, and fighters.

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Official campaign poster for the UFC Hispanic Heritage Month. Artwork draws on the vibrant colors and cultures of regions while working in abstract representations of each respective country. Design was used throughout social media as well as community outreach programs. 

Official poster for UFC on FX 8 featuring Vitor Belfort vs Luke Rockhold.

Key art for 2013 UFC Fan Expo.

Logo for clothing line of UFC Champions. Icon replicates the shape for he iconic UFC championship belt.

Concept ad for UFC Store